Circle K Ireland awarded at Irish CX Impact Awards in Dublin


Circle K Ireland wins ‘CX Impact in Auto/Fuel’ award 2018 for its ‘talk2us’ initiative Irish CX Impact Awards recognise businesses that provide exceptional customer experiences

Circle K Ireland won big at the recent Irish CX Impact Awards, which took place in The Clayton Hotel, Dublin. Circle K Ireland was awarded the ‘CX Impact in Auto/Fuel’ award for its ‘talk2us’ initiative that launched in September 2017. This initiative was designed to shine a light on customer experience and provide an opportunity for customers to have their say on in-store services.

Celebrating its inaugural year, the Irish CX Impact Awards recognise achievements in Customer Experience excellence and innovative, forward-thinking companies that place customers at the centre of their business. The nominated businesses from across Ireland were rigorously judged by evaluators from The CX Company, independent Customer Experience experts.
Revolutionising the customer experience is at the heart of Circle K’s pledge to give its customers a voice and to deliver an unrivalled forecourt offering in Ireland. With ‘talk2us’, Circle K developed a specialised online tool that allows customers to rate their satisfaction with all forecourt facilities, providing valuable feedback on how its offering can be improved.

With ‘talk2us’, Circle K worked alongside customer experience specialists Maru/edr to develop a specialised online tool to gain insights that shaped the organisation’s strategic investments and new initiatives, as well as day-to-day operations, helping to stand the Circle K Ireland customer experience apart. Additionally, ‘talk2us’ has resulted in a reduction in call centre contacts, alleviating pressure on a busy customer care team.

Speaking about the win, Derek Nolan, Senior Director of Operations, Circle K Ireland said:

“It’s an honour for us to win the CX Impact in Auto/Fuel award 2018. At Circle K, we love to receive feedback from our customers and are therefore dedicated to giving our customers a voice. Consumer expectations have never been as high and as a business we must ensure that we continue to deliver a top-quality experience for our customers. To help us to achieve this, we launched ‘talk2us’, a way of working rather than just a customer survey, that demonstrates our ongoing commitment to improving in-store service at forecourts across the nation. It’s exciting for all staff here to know that our efforts have been recognised, and that our customer service has been independently evaluated and awarded.”

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